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The unbanked in Evansville are concerned about the cost of having a bank account and are worried they may be denied an account because they have made financial mistakes in the past. Others believe that without a Social Security card they are not eligible for an account. Some think they do not make enough money to have a bank account, or are intimidated by a traditional banking environment.

To directly address these concerns, participating banks and credit unions agreed to the following baseline criteria:
  • Offer a low- or no-cost product with no minimum balance requirement. The high minimum balances and fees of many accounts is a key factor keeping people out of the financial mainstream.
  • Adapt internal systems to allow customers with a poor banking history to open "second chance" checking accounts.
  • Expand marketing and outreach strategies in targeted, low-income neighborhoods, and increase the visibility of appropriate products in Evansville.
  • Provide financial management training in the community and partner with local community-based organizations to transition customers ready to enter the financial mainstream.